Found Description
About the Role & Team
We are seeking a Manager, Performance Marketing to lead our data-driven acquisition and performance strategies across iCasino and Online Sports Betting brands. This is a high-impact, role focused on maximizing media efficiency, scaling acquisition efforts, and driving measurable business growth across regulated markets in the and Canada.
About the Work
- Develop strategies to segment and target new customers across our 5 products
- Responsible for running CPI and CPA user acquisition campaigns within all major social platforms
- Define audience strategies and make and align creative with audiences to maximize impact
- Manage significant media spend across acquisition channels.
- Provide thought leadership on best practice user acquisition and conversion tactics.
- Working closely with the Marketing and acquisition team, you’ll work hand in hand with creative, product and analytics to dri...