Manager, Marketing & Fan Engagement

Reporting to the Director, Marketing & Fan Engagement, this role plays a key part in developing and delivering marketing and brand initiatives to Rider Nation and external stakeholders. The Manager, Marketing & Fan Engagement, will lead a team focused on marketing strategy, digital engagement, data-driven lifecycle marketing, and fan conversion.

Key Responsibilities

Marketing Strategy & Execution

• Develop and implement marketing strategies to grow the Rider brand, drive ticket sales, and enhance fan engagement.
• Oversee the brand's presence across all marketing channels, ensuring cohesive messaging and alignment with organizational objectives.
• Collaborate with internal and external creative teams to develop digital and traditional marketing assets.
• Lead advertising efforts by working closely with the Club’s ad agency on campaign ideation, media planning, and execution.
• Optimize advertising strategies to ensur...