Manager, E-Commerce Web Analytics and Insights (Toronto)

Web Analytics and Insights Manager

The Ecommerce team is looking for a Web Analytics and Insights Manager to support in developing Google Analytics data‑driven insights to make meaningful business decisions for holtrenfrew.com.

Reporting to the DVP of Ecommerce, this role will be integral for identifying opportunities across all levels of the conversion funnel.

Responsibilities

• Establish and implement best‑in‑class web analytics practice for the Holt Renfrew organization
• Build dashboards for e‑commerce and marketing performance, user journey analyses, while proactively providing development recommendations back to the business
• Review opportunities and gaps in user engagement journey to enhance customer experience and support business growth objectives and KPIs
• Identify data anomalies between digital storefront and financial reporting, working with the IT team to implement fixes
• Collaborate closely with stake...