Found Description
Manager, Digital Communication Strategy Analytics
Requisition ID: 266913
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
**The Role:**
Conduct analytics to improve Canada Collection’s digital communications strategies in order to maximize dollars collected while delivering on the Bank’s credit loss & operations expense plans.
+ Conduct data analyses of customer behavior and effectiveness of collection treatments (SMS, email, IVR & Live call). Recommend improvements to communication strategies to Canada Collections leadership team
+ Identify and track KPIs related to the communication strategies performance and communicate accordingly to the stakeholders.
+ Leverage champion/challenger methodologies to measure effectiveness of email & sms campaigns in order to contribute to production of monitoring & performance reports, measuring benefits in cost to collect
+ Oversees production...
Requisition ID: 266913
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
**The Role:**
Conduct analytics to improve Canada Collection’s digital communications strategies in order to maximize dollars collected while delivering on the Bank’s credit loss & operations expense plans.
+ Conduct data analyses of customer behavior and effectiveness of collection treatments (SMS, email, IVR & Live call). Recommend improvements to communication strategies to Canada Collections leadership team
+ Identify and track KPIs related to the communication strategies performance and communicate accordingly to the stakeholders.
+ Leverage champion/challenger methodologies to measure effectiveness of email & sms campaigns in order to contribute to production of monitoring & performance reports, measuring benefits in cost to collect
+ Oversees production...
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