Manager, Customer Lifecycle

About the position

The Manager, Customer Lifecycle sits within the Marketing team and reports to the Senior Manager, Digital Experience and Innovation. The role leads the University’s lifecycle marketing function, combining martech expertise, automation delivery and data-driven campaign execution across email, SMS and digital channels to improve prospective student engagement and conversion from initial enquiry through to enrolment.

Working across Marketing, Communications, Experience, Recruitment, Admissions, Digital Experience, MarTech and Information Services teams, the role designs and optimises personalised journey programs, testing frameworks and performance reporting to ensure lifecycle communic...