Manager, Brand Management SPF

Role Purpose

The Brand Manager – Spain plays an essential executional role in delivering locally relevant marketing activation for the Adults Brands portfolio (Royal Bliss, Nordic Mist). You will drive brand activation on a local level for your dedicated brands and work closely with the local business operations team, local bottling partner CCEP, and the global/European network to ensure all brand activities meet Spanish market needs while remaining consistent with the central brand strategy.

Key Responsibilities

• Drive and manage local brand activation, including building the annual brand plan and managing brand campaigns, activations, promos, and experiential marketing events.
• Coordinate execution across digital, social, OOH, experiential, sponsorship, and in‑store touchpoints in partnership with the bottler and cross‑functional teams.
• Manage brand program budgets (DME) and timelines to deliver flawless execution within miles...