Found Description
About the Role
Publicis Media – Starcom is looking for a Performance Marketing professional with hands-on expertise in executing and optimizing Google Ads and Meta Ads campaigns, along with a strong understanding of brand marketing objectives . The ideal candidate should be able to plan, execute, monitor, and optimize digital campaigns that drive awareness, consideration, and business outcomes for leading brands.
Key Responsibilities
Plan, execute, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).
Develop media strategies aligned with branding and marketing objectives, including awareness, reach, engagement, video views, and traffic.
Manage campaign setup, audience targeting, bidding strategies, budget allocation, and ad scheduling.
Monitor campaign performance daily and optimize based on KPIs such as CPM, CPC, CTR, VTR, Reach, Frequency, and Brand Lift metrics.
Collaborate with planni...
Publicis Media – Starcom is looking for a Performance Marketing professional with hands-on expertise in executing and optimizing Google Ads and Meta Ads campaigns, along with a strong understanding of brand marketing objectives . The ideal candidate should be able to plan, execute, monitor, and optimize digital campaigns that drive awareness, consideration, and business outcomes for leading brands.
Key Responsibilities
Plan, execute, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).
Develop media strategies aligned with branding and marketing objectives, including awareness, reach, engagement, video views, and traffic.
Manage campaign setup, audience targeting, bidding strategies, budget allocation, and ad scheduling.
Monitor campaign performance daily and optimize based on KPIs such as CPM, CPC, CTR, VTR, Reach, Frequency, and Brand Lift metrics.
Collaborate with planni...
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