Found Description
The Audience Sciences Manager oversees the curation of audience data (1P, 2P, 3P) to define, model, and create audience segmentation. This work is critical to the production of insights, strategy and business planning, campaign activation, and optimization. Working in close partnership with the Product team, the Audience Sciences Manager helps drive platform adoption, supports the quality assurance of audience data sources, and contributes to the development of new data use cases that enhance audience capabilities. The role also partners closely with account teams across multiple agencies, serving as a trusted analytics resource by supporting audience analysis, insight generation, and the application of audience data to meet client objectives.
Responsibilities
- Applies independent critical thinking to analyze vast data sets to uncover media insights, what’s working, what’s not working.
- Serve as a strategic partner in aligning audience analytics wi...