Found Description
Are you interested in changing how Amazon does marketing — moving beyond platform-optimized broad reach to campaigns that find the right customer, at the right moment, using Amazon's unmatched 1P data?
We are seeking an Applied Scientist to join PRIMAS (Prime & Marketing Analytics and Science). In this role, you will design and run the experiments that answer the foundational question for EU marketing: does adding 1P audience signal on top of Value‑Based Optimization (VBO) improve marketing efficiency — and if so, for which customer cohorts, on which surfaces, and at what scale?
Amazon's current marketing model is largely platform‑led: we set objectives and let platforms optimize toward conversion. This approach works well for broad acquisition but systematically underserves lifecycle goals — it cannot distinguish between a Bargain Hunter who will never pay full price and a high‑potential customer one nudge away from becoming a Prime member. This role sits at the center of ch...
We are seeking an Applied Scientist to join PRIMAS (Prime & Marketing Analytics and Science). In this role, you will design and run the experiments that answer the foundational question for EU marketing: does adding 1P audience signal on top of Value‑Based Optimization (VBO) improve marketing efficiency — and if so, for which customer cohorts, on which surfaces, and at what scale?
Amazon's current marketing model is largely platform‑led: we set objectives and let platforms optimize toward conversion. This approach works well for broad acquisition but systematically underserves lifecycle goals — it cannot distinguish between a Bargain Hunter who will never pay full price and a high‑potential customer one nudge away from becoming a Prime member. This role sits at the center of ch...
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