Luxury Brand Development Specialist for Capri Master Brand

Premium Branding Agency Required
We are seeking a nationally recognised, top-tier branding agency to develop the master brand identity and brand architecture for Capri.
This is a foundational brand build.
We are not seeking a logo designer.
We are engaging a strategic brand partner capable of delivering a refined, timeless and nationally competitive brand system.
Capri is being positioned as a premium, multi-vertical lifestyle and property brand. The identity must feel architectural, intelligent, restrained and enduring — not trend-driven.
Brand Structure
Master Brand:
Capri
Sub-Brands:
Capri Place
Capri Cabins
Capri by the Sea
Capri Houses
Capri Wellness
Capri Restaurant
We require a cohesive branded house architecture, anchored by one distinctive master symbol that links all divisions.
The system must be elegant, scalable and built for long-term brand equity.
Scope Overview
1. Brand Strategy
Positioning and narrative
Bran...