Loyalty Product Manager Role at HelloFresh

Shape customer loyalty strategies at HelloFresh as a Principal Product Manager. Focus on enhancing customer interactions and referral growth with a flexible, hybrid work model.
This role within HelloFresh's Loyalty & Referrals tribe involves steering the vision and strategic context for a pivotal loyalty program. Expect to engage with senior leadership, build crucial metrics, and manage partnerships to optimize customer engagement. You’ll integrate insights from marketing and CRM to refine reward systems and achieve commercial success with our customer base.
Key Responsibilities:
• Own loyalty program vision and strategic direction
• Drive balance of immediate versus future initiatives
• Create frameworks connecting customer actions to rewards
• Partner with marketing on program messaging
• Evaluate external vendor options for improvements
Requirements:
• Significant experience in product management for B2C
• Strong user experience instincts to enhance loy...