L'Oreal SSA Brand Experience Manager

Key Job Accountabilities

• Define and guide the zone’s brand strategy consistent with the international brand positioning and the zone’s priorities; contribute to continued growth for the brand and the consumer relationship by driving the brand portfolio development.
• Define the zone’s strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
• Collect, analyse consumer and market insights, share findings with the DMI to ensure the consistency of new developments with the countries’ needs
• Challenge the DMI on projects and marketing mix (IMC/360/Digital/Retail) to ensure that the international marketing plan responds to the local market and consumer needs
• Animate the countries and Assist them to create the right angle of attack locally to build integrated, engaging consumer brand experiences
• Assist countries to animate pillar pr...