Lifecycle Marketing Specialist at Weed Man

Drive customer engagement in a hybrid role as a Lifecycle Marketing Specialist with Weed Man in Orono, Ontario. Leverage email and SMS strategies to enrich customer journeys and foster retention.
Weed Man is seeking a strategic Lifecycle Marketing Specialist to enhance engagement across its franchise network. This full-time position emphasizes data-driven marketing and requires expertise in email and SMS. You will focus on crafting meaningful customer journeys and optimizing performance based on insights throughout the customer lifecycle.
Key Responsibilities:
• Develop lifecycle marketing strategies for email and SMS campaigns
• Optimize automated customer journeys for various initiatives
• Manage campaign execution in marketing automation platforms
• Analyze campaign performance and improve engagement continuously
• Collaborate cross-functionally on marketing initiatives
Requirements:
• Bachelor’s degree in relevant fields required
• 5+ years in email/SM...