Lifecycle Marketing Specialist (AIR MILES) (Toronto)

Application Deadline: 05/11/2026

Address: 250 Yonge Street

Job Family Group: Marketing

Role Overview

Reporting to the Marketing Manager Collector Engagement, the Marketing Specialist will play a key role in executing lifecycle marketing strategies focused on Credit Card and Chequing Account products. This role supports acquisition, engagement, and retention initiatives through both promotional and content-driven campaigns across owned and paid channels, including email, mobile, and web. Working closely with cross‑functional partners, the role ensures lifecycle programs are delivered with precision and aligned to product, portfolio, and program-level KPIs, while continuously optimizing the collector experience across both financial products.

Responsibilities

• Execute marketing programs across owned and paid channels throughout the collector lifecycle.
• Drive creative development and collaborate with internal teams to produc...