Lifecycle Marketing Manager for Telehealth

Join Phoenix in shaping healthcare experiences through strategic lifecycle marketing. We are looking for a Senior Lifecycle Marketing Manager passionate about customer engagement and retention.
You will lead the end-to-end lifecycle marketing efforts at Phoenix, focusing on creating a frictionless experience for our customers. With a data-driven approach, you'll develop and optimize campaigns across various channels, ensuring personalized engagement. Your collaboration with cross-functional teams will be key to driving customer loyalty and overall brand connection.
Key Responsibilities:
• Oversee complete lifecycle marketing strategy
• Optimize multi-channel campaigns to boost retention
• Use customer data for targeted messaging
• Scale automated workflows using Braze
• Track metrics to generate actionable insights
Requirements:
• Minimum 5 years in DTC or B2C marketing
• Proven leadership in lifecycle strategies
• Strong experience with CRM and automat...