Found Description
Drive user engagement and retention as a Lifecycle Marketing Manager at DeepLearning.AI. Your mission: transform free users into loyal subscribers through strategic automation and data-driven insights.
In this pivotal role, you will take charge of the complete user journey from initial sign-up to subscription at DeepLearning.AI. You will harness your expertise in lifecycle marketing to reduce churn and improve conversion rates using advanced metrics and automation tools. Work closely with Growth and Product Marketing teams to enhance user experiences through insightful data analysis and strategic outreach.
Key Responsibilities:
• Own re-engagement strategies for lapsed users
• Diagnose subscriber plateau using CRM data
• Design lifecycle flows addressing checkout abandonment
• Manage the trial-to-paid user journey efficiently
• Set roadmap for lifecycle email and CRM strategies
Requirements:
• 3–6 years in lifecycle or retention marketing
• Proficiency wit...
In this pivotal role, you will take charge of the complete user journey from initial sign-up to subscription at DeepLearning.AI. You will harness your expertise in lifecycle marketing to reduce churn and improve conversion rates using advanced metrics and automation tools. Work closely with Growth and Product Marketing teams to enhance user experiences through insightful data analysis and strategic outreach.
Key Responsibilities:
• Own re-engagement strategies for lapsed users
• Diagnose subscriber plateau using CRM data
• Design lifecycle flows addressing checkout abandonment
• Manage the trial-to-paid user journey efficiently
• Set roadmap for lifecycle email and CRM strategies
Requirements:
• 3–6 years in lifecycle or retention marketing
• Proficiency wit...
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