Lifecycle Marketing Lead for Telehealth

Empower patient retention at Roveia Health as the Lifecycle & Retention Marketing Lead. Drive email and SMS strategies while ensuring compliance in a fully remote role.
As the Lifecycle & Retention Marketing Lead, you will set and execute the retention strategies across a diverse portfolio of telehealth and wellness brands. With expertise in Customer.IO and Omnisend, your role includes building lifecycle flows, promotional calendars, and drafting compelling copy. Strong agency experience is essential, as you will juggle multiple client accounts and timelines, all while maintaining a focus on compliance in a critical industry.
Key Responsibilities:
• Develop email and SMS strategies for new clients
• Build and enhance lifecycle flows and promotional campaigns
• Create high-impact email copy that meets compliance standards
• Manage audience segments for targeted messaging
• Conduct A/B testing to optimize campaign performance
Requirements:
• 2–4 years in email/...