Lifecycle Marketing & Automation Director

Transform marketing strategies as a Senior Marketing Automation & Lifecycle Manager in Canada. Shape customer journeys with data-driven campaigns and automated engagement in this pivotal leadership role.
In this position, you will be responsible for the design and execution of sophisticated lifecycle marketing programs that drive user adoption and retention. Partnering with cross-functional teams, your hands-on expertise in Salesforce will facilitate the transition from traditional marketing tactics to a streamlined, automated approach. Your analytical mindset will harness data insights to personalize campaigns and maximize performance across the customer journey.
Key Responsibilities:
• Implement optimized lifecycle marketing journeys for users
• Lead marketing automation architecture and campaign orchestration
• Shift campaigns from manual to trigger-based executions
• Collaborate with teams to define customer segments
• Monitor lifecycle metrics for engagement e...