Lifecycle Marketing Architect: Email & SMS (Remote)

Fresh Prints is seeking an Email & Lifecycle Marketing Manager to own campaign content across email and SMS, from subject lines to CTAs, while collaborating with brand and creative teams to ensure on-brand messaging. Build a calendar that aligns with the marketing plan and lead A/B testing to optimize results.

You will own lifecycle flows across email and SMS—welcome series, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back—and audit and improve segments to maximize