Lifecycle Manager for Marketing Automation at Lightspeed

Elevate lifecycle marketing efforts with Lightspeed as a Senior Marketing Automation & Lifecycle Manager. Guide customer interactions from awareness to renewal in a flexible, remote work culture.
In this pivotal role with our Financial Services team, you will design lifecycle journeys and manage Salesforce Marketing Cloud configurations. Your strategic insights will help develop trigger-based, behavior-driven communications, ensuring a data-driven approach to audience engagement.
Key Responsibilities:
• Design and implement lifecycle marketing strategies
• Own the architecture for Salesforce Marketing Cloud
• Shift campaign messaging to trigger-based communications
• Collaborate with Product, Data, and Engineering teams
• Optimize lifecycle marketing performance across the customer journey
Requirements:
• Proven experience with Salesforce Marketing Cloud architecture
• Strong background in lifecycle and CRM marketing execution
• Proficient in SQL for se...