Found Description
We are looking for a data-driven, creative, and highly technical Lifecycle Manager to own our customer retention strategy. Your primary playground will be Klaviyo, and your North Star metric will be Customer Lifetime Value (LTV). This isn't a role for a generalist—we need someone who has lived and breathed e-commerce, understands the nuances of a high-growth brand, and knows how to turn a one-time buyer into a lifelong advocate.
What You'll Do
- Own the full execution of our email and SMS strategy—including sophisticated segmentation, high-converting automated flows (Welcome, Abandoned Cart, Post-Purchase, Win-back), and a high-frequency campaign calendar.
- Analyze customer cohorts to identify churn points and opportunities for upsells or cross-sells; move the needle on repeat purchase rates and average order value (AOV).
- Maintain a rigorous testing roadmap; constantly experiment with subject lines, send times, content blocks, and incentive str...