Lifecycle & Crm Specialist

Responsibilities and Qualifications
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• Main Tools: HubSpot, WhatsApp Business API, Amplitude / Segment, Intercom / Braze /, Make / Zapier, Webflow, Slack e Notion
  
• Contract Type: Permanent
  
• Your role will play a major role in our success because…
  
• Coverflex has a strong brand and growing inbound interest from micro companies, but the full lifecycle — from lead to activated customer — is not yet systematically managed
  
• Pre-signup, we need structured nurture and conversion flows for leads who haven’t signed up yet. Post-signup, activation rates are still a challenge, KYB completion is a known bottleneck, and there is no structured cross-sell motion across insurance, wallet, and fringe benefits
  
• You’ll own the full owned-channel lifecycle — from first tou...