Lead Paid Media Initiatives at Cineplex

Become the leader of paid media initiatives at Cineplex, focusing on strategic advertising and audience growth across multiple platforms. This hybrid role offers the chance to shape enterprise media strategy effectively.

As the Director of Paid Media, you will unite media strategy with operational excellence across Cineplex and its associated brands. Leading a diverse team, you'll strategize and manage a significant media budget aimed at optimizing customer acquisition and retention through data-driven solutions tailored to business objectives.

Key Responsibilities:
• Guide integrated media strategies across paid, social, and programmatic
• Own KPI delivery and performance analysis frameworks
• Manage multi-million-dollar advertising budgets
• Shape audience and monetization strategies for third-party initiatives
• Leverage advanced analytics for actionable insights

Requirements:
• 10+ years in paid media strate...