Found Description
Shape marketing performance at Upwork Inc. as a Senior Marketing Technology Manager. Oversee tagging, tracking, and integrate AI for enhanced business impacts in a hybrid work model.
As a Senior Marketing Technology Manager at Upwork, you will play a crucial role in refining our MarTech ecosystem. This position requires expertise in Google Tag Manager, customer data integrations, and automation solutions. Your focus will be on complex projects that enhance marketing effectiveness across Paid Acquisition, Paid Social, and SEO channels.
Key Responsibilities:
• Own Google Tag Manager management for effective data tracking
• Lead MarTech initiatives for improved campaign performance
• Develop AI-driven workflows to enhance marketing operations
• Assess and recommend AI tools for scalability and value
• Collaborate with teams to ensure compliance and governance
Requirements:
• Expertise in Google Analytics and server...
As a Senior Marketing Technology Manager at Upwork, you will play a crucial role in refining our MarTech ecosystem. This position requires expertise in Google Tag Manager, customer data integrations, and automation solutions. Your focus will be on complex projects that enhance marketing effectiveness across Paid Acquisition, Paid Social, and SEO channels.
Key Responsibilities:
• Own Google Tag Manager management for effective data tracking
• Lead MarTech initiatives for improved campaign performance
• Develop AI-driven workflows to enhance marketing operations
• Assess and recommend AI tools for scalability and value
• Collaborate with teams to ensure compliance and governance
Requirements:
• Expertise in Google Analytics and server...