Lead: Marketing Portfolio (Pipeline)

Role

Lead: Marketing Portfolio

Responsibilities

• Partner with business owners to align marketing initiatives to business objectives, providing key subject‑matter insight for campaign strategies.
• Provide input for budget planning and monitor campaign budgets.
• Develop detailed comprehensive campaign plans in collaboration with internal stakeholders (business or marketing).
• Assume end‑to‑end ownership of small to medium‑sized campaigns: content creation, optimized delivery channels, removal of delivery barriers, continuous progress monitoring, and contribution to success measurement.
• Develop, plan and execute effective communication and content strategies aligned with the campaign and content calendar.
• Utilize insights from various channels and feedback mechanisms to enhance campaign targeting and post‑campaign reporting.
• Compile and analyze operational website data to identify trends and in...