Found Description
Elevate Canada Goose's customer engagement as the Senior Manager of Global CRM Strategy, based in Toronto. Transition to a lifecycle-driven approach and enhance personalized marketing.
In this role at Canada Goose, you will redirect CRM efforts toward a comprehensive strategy encompassing acquisition, retention, and personalized customer journeys. With a minimum of 7 years of experience in CRM Strategy, you will utilize customer insights to define engagement strategies, ensuring all interactions resonate with brand integrity. Successful performance measurement and cross-functional collaboration are pivotal in this role.
Key Responsibilities:
• Lead the development of global CRM strategies
• Create end-to-end customer lifecycle journeys
• Optimize segmentation and personalization engagement
• Partner with analytics for performance insights
• Ensure alignment across all global CRM teams
Requirements:
• 7+ years in CRM Strategy or related fields
• Strong stra...
In this role at Canada Goose, you will redirect CRM efforts toward a comprehensive strategy encompassing acquisition, retention, and personalized customer journeys. With a minimum of 7 years of experience in CRM Strategy, you will utilize customer insights to define engagement strategies, ensuring all interactions resonate with brand integrity. Successful performance measurement and cross-functional collaboration are pivotal in this role.
Key Responsibilities:
• Lead the development of global CRM strategies
• Create end-to-end customer lifecycle journeys
• Optimize segmentation and personalization engagement
• Partner with analytics for performance insights
• Ensure alignment across all global CRM teams
Requirements:
• 7+ years in CRM Strategy or related fields
• Strong stra...
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