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Lead Generation-Focused Digital Marketing Expert

RBGlobal

burnaby, metro vancouver regional district, Canada Full-time July 13, 2026

Found Description

Transform digital marketing initiatives at Ritchie Bros. as a Senior Digital Marketing Specialist, focusing on maximizing B2B lead generation efforts. You’ll be working out of our Burnaby office with a blend of hybrid flexibility.

This is a pivotal role on the Digital Marketing Team, where you will develop and manage paid media strategies to generate high-quality leads across various platforms. You will employ advanced technologies and data analysis techniques, ensuring that each campaign is optimized for performance. Your contributions will directly impact lead quality and conversion rates through innovative testing and effective communication with internal teams and stakeholders.

Key Responsibilities:
• Own the strategy for conversion optimization on digital channels
• Conduct performance testing and report findings
• Design landing pages specific to campaign goals
• Manage internal communications regarding project timelines
• U...

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