Lead – Digital Experience and Content

Application Deadline:07/15/2026Address:250 Yonge StreetJob Family Group:Customer SolutionsProvides strategic leadership and execution oversight for BMO Insurance’s digital experience and content ecosystem, with primary accountability for website experience, content strategy, and performance. Owns the end-to-end digital content lifecycle — from strategy and prioritization to execution and optimization — ensuring all initiatives are aligned to business priorities and drive measurable engagement, conversion, and client impact. Acts as a central connector across marketing, sales, and business teams to proactively identify opportunities to amplify business initiatives through digital content and experience design.Digital Experience & Website OwnershipOwn the end-to-end website experience, including content, structure, navigation, and performance.Act as the primary business owner of the CMS platform (Contentful), including governance, publishing, and optimization.Continuously enhance the dig...