Lead Demand Generation Strategy at Lyft

Drive rapid growth at Lyft as their Lead Demand Generation Manager. Focus on strategic B2B marketing to enhance revenue streams through innovative initiatives in a hybrid work model.
As a strategic leader, you'll manage all aspects of demand generation to fuel Lyft’s B2B operations in Business Travel, Healthcare, and more. Your responsibility includes crafting scalable strategies and supervising a dedicated marketing team. Direct collaboration with Sales and Advocacy teams ensures each initiative ties back to pipeline growth and revenue impact.
Key Responsibilities:
• Own the full B2B marketing funnel from awareness to engagement
• Build and execute scalable inbound and outbound strategies
• Design customer journey frameworks for effective nurturing
• Analyze metrics and optimize current marketing operations
• Lead collaboration efforts with cross-functional teams
Requirements:
• 7+ years of B2B marketing experience required
• Demonstrable success in deman...