lead campaign data analyst - Life Sciences Recruitment (Granada)

Lead Campaign Data Analyst

Role Overview: Lead Campaign Data Analyst

The Campaign Optimization Analyst / Data Analyst plays a critical role in enabling data-driven decision-making for omnichannel marketing campaigns. This role is responsible for analyzing cross-channel campaign performance, uncovering actionable insights, and developing targeted optimization strategies to enhance brand impact and marketing ROI.

Key Responsibilities

• Campaign Performance Analytics – Analyze campaign performance across email, web, paid media, social, and other digital channels using analytics platforms and reporting tools. Identify trends, patterns, and anomalies to inform campaign optimization. Develop both standardized and ad‑hoc reports for marketing and brand teams.
• Insight Generation & Optimization – Transform raw data into structured insights with clear business implications. Recommend optimization strategies (e.g., audience segment...