Lead App Marketing for Amazon Worldwide

Drive Amazon’s app marketing strategies as the Lead for Worldwide International Shopping, focusing on installs and engagement. Achieve results across 200+ global territories.
In this essential role, you will oversee marketing initiatives for Amazon Bazaar, Amazon Exports, and Amazon Prime International. Your expertise in paid media campaigns and cross-channel strategies will be crucial for improving app performance. You will collaborate with various teams and use data-driven insights to enhance marketing effectiveness and customer engagement.
Key Responsibilities:
• Lead paid app marketing initiatives for growth
• Develop customer segmentation and competitive differentiation
• Define channel strategies for go-to-market initiatives
• Maintain detailed marketing playbooks and plans
• Report results to senior leadership weekly
Requirements:
• Minimum 4 years of marketing experience
• Data-driven approach with Excel or Tableau
• Experience in managing cross...