Found Description
Job Summary
Job Description Leads integrated marketing management for assigned brand.
Responsibilities
Responsible for communication strategy, integrated campaign management, and always-on efforts that drive enduring relevance and distinction for the assigned brand its businesses, ensuring flawless execution (measured by effectiveness, timeliness, and cost efficiency); champion of masterbrand equity and identity, its integration and management that bring the brands to life. Subject matter expert for integrated campaign and always-on approach, brand guidelines, campaign and always-on integration and management.
Manages integrated marketing governance over their assigned Globe telco portfolio of brands and businesses, coming from marketing mastery of the Globe telco portfolio – its consumer segments, its businesses, its owned or desired brand attributes and equities to protect, its brand identity and attendant guidelines, its assets across channels, ...