Integrated Marketing Manager

Responsibilities

Manages integrated marketing governance over their assigned Globe telco portfolio of brands and businesses, coming from marketing mastery of the Globe telco portfolio – its consumer segments, its businesses, its owned or desired brand attributes and equities to protect, its brand identity and attendant guidelines, its assets across channels, talents, and product or business synergies which can be maximized. Manages and ensures flawless integrated marketing campaigns and always‑on efforts (measured by effectiveness, timeliness, and cost efficiency). Identifies integration opportunities across the telco portfolio leading to topline strategic direction for integrated marketing campaigns and always‑on efforts to ensure that segment‑focused, business‑focused, or product‑focused executions are faithful to the masterbrand. Provides guidance for brand playbook development and maintenance, ensuring alignment with insights, consumer profiles, and business imperati...