Found Description
Responsibilities
- Lead the analytical evaluation of line extensions, LTOs, price pack architecture, and variety pack strategy to prioritize the innovation pipeline
- Analyze syndicated data, retailer performance, consumer trends, and internal sales data to evaluate portfolio health and optimize assortment
- Develop data-driven business cases integrating consumer insights, financial return, and brand strategy
- Partner cross-functionally with Insights, Brand, Sales, Finance, R&D, Supply Chain, and Operations to drive commercialization
Requirements
- 3–5 years of experience in innovation, brand management, category management, or commercial strategy within a CPG company
- Experience evaluating line extensions, price pack architecture, and SKU productivity
- Strong analytical skills with the ability to translate complex data into actionable recommendations
- Proficiency with syndicated data (Circana, Ni...