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Inbound Marketing Specialist

Pearson

são paulo, são paulo, Brazil Full-time July 03, 2026

Found Description

**Purpose of the Role**:
The Inbound Marketing Specialist will play a pivotal role in driving lead generation, nurturing prospects, and enhancing brand visibility for a leading B2B digital solutions and educational content company. Serving the Latin America region, this role involves developing and executing inbound marketing strategies tailored to the needs of educational institutions.
You will be responsible for executing actions to achieve three strategic objectives**:Brand Positioning**, **New Business Acquisition**, and **Client Retention**.
- **For Brand Positioning** Develop and execute inbound marketing campaigns aligned with the company’s goals for lead generation and brand awareness in the Latin American market.
- **For Customer Loyalty** You will create content to keep users of our solutions engaged and promote their continued use.
This role will require strategic collaboration, budget management, be customer centered, and a focus on measurable outcomes.
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