Found Description
Job Description
Final rate based on location, qualifications, and experience.
We are seeking an experienced Implementation Manager to lead the deployment, integration, and optimization of personalization and customer data platform (CDP) capabilities across digital experiences. This role partners with Product, Marketing, Analytics, Content, and Engineering teams to deliver scalable customer data foundations, audience strategies, and personalized customer journeys.
Key Responsibilities
- Lead implementation, configuration, testing, and optimization of personalization and CDP platforms.
- Translate business requirements into technical requirements, audience strategies, data models, and implementation plans.
- Define and manage customer segmentation, identity resolution, event tracking, and data activation frameworks.
- Oversee integrations with CMS, analytics, CRM, marketing automation, and other business systems.
- Driv...