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Description
:Department Overview
Rakuten's Auto Business was established in May 2019 amidst the once-in-a-century transformation of the automotive industry, with a focus on MaaS (Mobility as a Service) and connected cars. Its mission is to realize a more enriching car life through digital innovation.
Operating under the brand name Rakuten Car, the Auto Business runs a platform that encompasses the entire lifecycle of cars, including the sale of used cars, reservation of test drives for new cars, car purchasing, inspections, tire replacements, and maintenance.
In the still relatively digitization-lagging automotive field, Rakuten Car leverages the data and membership of the Rakuten Group, as well as internal assets such as Rakuten Insurance and Rakuten Bank, and partnerships with external entities such as automakers, dealers, and vehicle maintenance facilities, to expand its services.
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