Hybrid Senior Manager Campaign Strategy at BMO

Join BMO as a Senior Manager in Campaign Strategy & Optimization in Toronto. Lead strategies that enhance customer communication while driving revenue and satisfaction.In this hybrid position, you will collaborate with product and channel leaders to refine customer-targeted communications. The ideal candidate has over five years of experience in direct communications, demonstrating strong leadership skills and a strategic approach. You will integrate analytics to guide impactful business decisions and streamline campaign processes.Key Responsibilities:
• Deploy customer optimization strategies to increase revenue
• Oversee communication management across all channels
• Recommend changes to campaigns for improved effectiveness
• Translate analytics into actionable insights for leadership
• Lead data requirements for targeted communicationsRequirements:
• Minimum 5 years in direct customer communications
• Proven expertise in campaign optimization strategies
• Str...