Found Description
Elevate marketing measurement as a Senior Creative Analytics Lead at Electronic Arts in Vancouver, BC. Drive insights from creative data and influence strategic decisions across campaigns.
In this hybrid role, you will spearhead the creative analytics function at EA, focusing on enhancing how marketing content is evaluated. Collaborate with analysts and data scientists while incorporating research insights to inform marketing strategies, shaping content performance. Your expertise will bridge data interpretation and actionable recommendations for senior partners.
Key Responsibilities:
• Lead a new creative analytics function defining measurement frameworks
• Direct analysts to extract insights from campaign data
• Integrate pre-testing insights into marketing decisions
• Translate audience data into clear recommendations
• Embed insights into campaign recaps and briefs
Requirements:
• Bachelor’s degree in marketing or related field
• 6+ years in analytics ...
In this hybrid role, you will spearhead the creative analytics function at EA, focusing on enhancing how marketing content is evaluated. Collaborate with analysts and data scientists while incorporating research insights to inform marketing strategies, shaping content performance. Your expertise will bridge data interpretation and actionable recommendations for senior partners.
Key Responsibilities:
• Lead a new creative analytics function defining measurement frameworks
• Direct analysts to extract insights from campaign data
• Integrate pre-testing insights into marketing decisions
• Translate audience data into clear recommendations
• Embed insights into campaign recaps and briefs
Requirements:
• Bachelor’s degree in marketing or related field
• 6+ years in analytics ...
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