Hybrid Lifecycle Marketing Senior Specialist

Transform customer experiences as a Senior Specialist in Lifecycle Marketing in Toronto. Create automated, personalized marketing journeys that drive customer engagement and long-term loyalty.

This 18-month contract, hybrid role, emphasizes collaboration across marketing and technology teams. You'll design customer journeys in CRM platforms while analyzing campaign performance and optimizing strategies for improved ROI. Join a culture focused on innovation and continuous improvement as part of a major digital project.

Key Responsibilities:
• Develop automated journeys tailored to customer needs
• Analyze and enhance data flows for marketing effectiveness
• Engage with marketing and IT stakeholders for execution
• Continuously monitor and optimize campaign results
• Trouble-shoot and improve marketing automation workflows

Requirements:
• At least 4 years in lifecycle marketing or related fields
• Proficient...