Hybrid Email Marketing Specialist at SOTI

Join SOTI as a Hybrid Marketing Automation Specialist in Mississauga, Canada, and harness your marketing skills in a collaborative environment. This role is focused on executing impactful marketing automation and email strategies.
You will contribute to SOTI's marketing efforts by designing automated workflows, managing email campaigns, and analyzing performance metrics. Your expertise in platforms like Pardot will be crucial for executing successful lead nurturing and engagement tactics. Collaboration with various teams will enhance campaign execution and effectiveness.
Key Responsibilities:
• Build and optimize automated workflows within Pardot
• Launch email campaigns targeting segmented audiences
• Implement A/B tests to evaluate effectiveness
• Coordinate webinar setups and follow-up activities
• Analyze data to guide marketing decisions
Requirements:
• 1-2 years in marketing automation or related field
• Proficiency in Pardot and Salesforce integrati...