Hybrid Demand Generation Manager at Lyft

Make an impact at Lyft as a Demand Generation Manager in a hybrid work setting. Focus on driving engagement through innovative B2B marketing strategies.

This role will see you manage the complete demand generation funnel for Lyft’s B2B sectors, including Business Travel and Healthcare. You will lead a small team and work in partnership with Sales, Product, and analytics to optimize engagement and conversion rates. With your depth of experience, you’ll shape initiatives from awareness to customer activation, ensuring alignment at every stage.

Key Responsibilities: • Execute a scalable demand generation strategy • Optimize customer and prospect journey frameworks • Build programs combining digital, ABM, and inbound marketing • Analyze and report on marketing performance metrics • Lead retention marketing initiatives in partnership with Sales

Requirements: • 7+ years in B2B marketing • Record of successful demand generation initiatives • Expertise in marketing a...