Found Description
Join Electronic Arts as a Data Scientist in Toronto, focusing on mobile growth. Leverage data to optimize marketing strategies and drive impactful insights within a hybrid work model.
As a key part of the Data & Insights team at EA, this position involves collaboration with media buyers and analytics to develop marketing models. You will utilize your knowledge of Bayesian methods and forecasting techniques to measure and enhance campaign performance. This role suits candidates with a passion for data-driven decision-making and requires a hybrid model of working in the office and remotely.
Key Responsibilities:
• Build Bayesian Hierarchical Media Mix Models for marketing impact
• Design geo-based incrementality experiments and analyze results
• Lead A/B testing and retargeting experiments for optimization
• Develop tools for budget optimization and strategic decisions
• Create forecasting models to predict game performance
Requirements:
• Master's degree in a ...
As a key part of the Data & Insights team at EA, this position involves collaboration with media buyers and analytics to develop marketing models. You will utilize your knowledge of Bayesian methods and forecasting techniques to measure and enhance campaign performance. This role suits candidates with a passion for data-driven decision-making and requires a hybrid model of working in the office and remotely.
Key Responsibilities:
• Build Bayesian Hierarchical Media Mix Models for marketing impact
• Design geo-based incrementality experiments and analyze results
• Lead A/B testing and retargeting experiments for optimization
• Develop tools for budget optimization and strategic decisions
• Create forecasting models to predict game performance
Requirements:
• Master's degree in a ...
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