Head of Strategic Marketing
Location: Winterthur
Workload: 100%
Starting Date: or to be discussed
Responsabilities:
Ensures long-term growth by aligning market opportunities, priorities, and actions with business strategy, setting the overall sales playbook Develops and leads the execution of a focused and aligned strategic marketing plan based on segmentations such as ship type, shipyard (group), regions, and ship owner/operator/charterer clusters Conducts competitive benchmarking to match customer needs with WinGD products and services, while identifying gaps in WinGD’s offerings, such as technical or cost structure shortcomings Defines a technical sales plan covering all markets and the complete product and service portfolio to achieve market share and revenue targets throughout the ship lifecycle Provides strong leadership and fosters collaboration with diverse teams and stakeholder...