Head Of Marketing Argentina

The Head of Marketing will lead the overall marketing vision, strategy, and execution for BYD Argentina, driving sustainable growth and enhancing brand equity.

This role requires a visionary leader with deep automotive industry experience, a strong grasp of digital transformation, and the ability to align marketing initiatives with business objectives and corporate strategy.

Key Responsibilities

Strategic Leadership & Brand Management

• Develop and oversee long‑term marketing strategies to strengthen brand positioning, market share, and customer loyalty.
• Lead market research, competitive intelligence, and consumer insight analysis to guide business decisions.
• Define and safeguard the brand identity, ensuring consistency across all markets and communication channels.
• Manage the overall marketing budget, ensuring effective allocation and measurable ROI across campaigns.
• Collaborate closely with executiv...