Found Description
In 1923, Claude Hopkins published
Scientific Advertising
which many say has the first descriptions of A/B testing and using coupons for attribution. If that weren't enough of a claim to fame, Hopkins is also credited with popularizing tooth brushing, after a very successful campaign with Pepsodent.
Fast forward 100+ years, and Mercury is looking for a Head of Growth Marketing to apply the same mix of rigorous thinking and innovation to Mercury's growth strategy. We are building radically different banking* and in 2025, we crossed $650M in annualized revenue – while being profitable for the past 3 years. But we have even bigger ambitions.
As our Head of Growth Marketing, you will be responsible for all functions of growth marketing to acquire new customers (mainly through a PLG / self-serve motion), and monetize and retain our existing ones. You will lead a talented team of marketers, and work hand in hand with sales and product to hit acquisition and re...