Found Description
GenBlu is evolving from a motorcycle loyalty programme into a broader lifestyle, rewards and ecosystem platform that connects riders, dealers, brands, merchants and partners into one scalable loyalty and lifestyle network. We are entering our next phase of growth — scaling from our current member base toward 5 million and ultimately 10 million subscribers.
The Head of Ecosystem is GenBlu's rider-community insider. This is a role for someone who genuinely knows the biker world — the mass rides, the events, the clubs, the dealers, and how riders actually behave and where they hang out. You will use that insight to grow engagement far beyond servicing bikes, and to scale GenBlu from its current base toward 5 and then 10 million members.
What you’ll do
Map and grow GenBlu's rider ecosystem — motorcycle brands, dealers, clubs, communities, events and lifestyle partners.
Use deep knowledge of rider behaviour and biker communities to design acquisition ...