Head of Digital & Customer Marketing

Sony Electronics Singapore is seeking a strategic and commercially driven Head of Digital & Customer Marketing to lead the company's digital growth, customer engagement (CRM & loyalty), and e-commerce functions.

The role is accountable for establishing strategic direction, driving business performance, developing organisational capabilities , and ensuring effective execution through a team of specialists.

The role also serves as the local lead for digital transformation and customer technology initiatives , partnering closely with regional headquarters and cross‑functional stakeholders to implement new systems, processes and capabilities that support Sony's evolving customer strategy.

• Define the annual Digital, E‑commerce and Customer Marketing strategy aligned with business objectives
• Establish department priorities, KPIs and resource allocation pl...