Head of Digital Business and Lifecycle

About The Job As the Head of Digital Business & Lifecycle, you will be responsible for driving new customer acquisition in a cost effective way through SEO, SEM, digital content management, performance marketing and digital marketing. You will ensure an optimized customer conversion journey to achieve new customer acquisition target and lead strategic initiatives across digital channels.

What You Will Do

• Own and execute strategies for SEO, SEM, digital content management, performance marketing, and digital marketing to ensure an optimal customer conversion journey to achieve new customer acquisition targets.
• Directly accountable for acquisition through both paid channels (performance marketing, digital marketing) and organic channels (SEO, content).
• Oversee digital marketing ad operations across platforms such as Google Search, Performance Max, Google Play Store, App Stores, Meta, TikTok, and other relevant networks.
• O...