Found Description
Lead Abacum's demand generation efforts to enhance our marketing-sourced pipeline. This role focuses on strategic growth with a multi-channel approach, leveraging both analytics and B2B SaaS expertise.
As the Head of Demand Generation, you'll drive the marketing initiatives for Abacum, a leader in Business Planning solutions. Your responsibilities will include managing paid acquisition efforts, building effective email nurture campaigns, and running structured experiments on various channels. You'll ensure that our growth targets are met while being a key strategic contributor to our marketing team.
Key Responsibilities:
• Develop a comprehensive demand generation strategy by channel
• Manage Google Ads and LinkedIn for optimal ROI
• Build and optimize HubSpot email nurture sequences
• Conduct extensive experimentation and maintain a log
• Own the demand dashboard and report on metrics weekly
Requirements:
• Extensive experience in B2B SaaS demand generation<...
As the Head of Demand Generation, you'll drive the marketing initiatives for Abacum, a leader in Business Planning solutions. Your responsibilities will include managing paid acquisition efforts, building effective email nurture campaigns, and running structured experiments on various channels. You'll ensure that our growth targets are met while being a key strategic contributor to our marketing team.
Key Responsibilities:
• Develop a comprehensive demand generation strategy by channel
• Manage Google Ads and LinkedIn for optimal ROI
• Build and optimize HubSpot email nurture sequences
• Conduct extensive experimentation and maintain a log
• Own the demand dashboard and report on metrics weekly
Requirements:
• Extensive experience in B2B SaaS demand generation<...